Village Trade

The first half of this century shopping meant either a trip into Peterborough for major purchases, generally by train, horse and cart or later by bus, or to the ‘shop around the corner’ for everyday necessities. These were the days before every family owned at least one car.

The village shops could provide most of your daily needs. In addition they were a centre of social life, where people could meet and swap the latest news and gossip. Village shops are likely to employ local people.

Some shops and businesses have stood the test of time but other have disappeared into the pages of history. Do you remembers Harry Curitan and his bottles of sweets, Bunties Cafe, the original Co-Op or the Barclays Bank?

1869 buisnesses
List of village trades from 1869 (Post Office Directory of Northamptonshire 1869)

As you can see from the list above in the 1800’s the village had everything needed to be self supporting, farmers to grow the crops, millers to grind the corn and bakers make the bread. If you wanted your shoes fixing you would go to William Bonfield or James Stockes, if you needed some furniture you may have visited Robinson Tilley, all within the village.

For the first half of this century the village had, at any one time, at least four general or grocery stores and a minimum of five public houses. As late as the second World War there were still metal smiths in the village. Milk, meat, groceries and coal were often delivered by bike, by van or by horse and cart.

Paragreen Store on the high street around 1905.
Paragreen Store on the high street around 1905. This later became a Barclays Bank. Today its Toddlers Inn Day Nursery.

When World War Two arrived so did rationing. The aim was to prevent food shortages. Local people registered with one of the local shops in the village and received their rations weekly, the shops like the Co-op were provided with enough food for registered customers. Purchasers had to take ration books with them when shopping. By April 1945 produce like Bacon and Ham was rationed to 4oz (113g) a week, sugar, 8oz (227g) and butter 2oz (57g).

The shop keeper would take the used coupons and would be allocated credit notes to purchase more goods. By the 4 July 1954 when rationing ended it was shown to have improved the health of British people; infant mortality declined and life expectancy rose, discounting deaths caused by hostilities. This was because it ensured that everyone had access to a varied diet with enough vitamins.

Milk would originally been delivered from a local source by horse and cart but by the 1970’s the majority of milk delivered in the village was by Horrels or the Co-op milk dairies in the city. Both companies had electric vehicles that would deliver milk in glass bottles door to door. Many people will still remember the rattle of the milk bottles being delivered early in the morning and the quiet whir of the electric motor of the milk float. Milk delivery in this form has virtually died out over the past decade, another casualty of the growth of supermarkets.

co-op_small
1972 advert for the Co-op. Eye’s store was situated where the Dental Surgery is located today

A 1960s shopping list (for comparison sakes prices have been decimalised)
Loaf of bread………………………….6p (1s.2d)
3lb white flour…………………………8p (1s.3d)
1lb leg of pork……………………….20p (4s.0d)
1lb of cooked ham………………….40p (8s.0d)
Half lb of margarine…………………..4p (8d)
Pint of milk…………………………….4p (8d)
1lb of cheese………………………..15p (3s)
1lb of onions………………………….3p (7d)
2lbs of white sugar…………………..8p (8d)
20 cigarettes………………………..22p (4s.5d)

By 1970
Loaf of bread…………………………9p (1s.4d)
Pint of milk……………………………5p (1s)

The 70’s brought in decimalisation and high inflation, the retail price index reached over 25% by 1975, by the 1980’s the worst was over but the damage was done.

1980 prices
Loaf of bread…………………………33p
Pint of milk……………………………17p

On a side note average salaries were around £2,000 a year in 1971, with the average home selling for £5,632; in essence, less than three times earnings. Today (2011) average earnings are around £25,000 and the average house is £238,874, 10 times the average earnings!

sainsbury
One of the first superstores in the city opened in Bretton on Tuesday 25th April 1972. It was one of the largest in the country at the time.

The 1970s also saw the establishment of the ‘weekly shop’ in large supermarkets and the arrival of decimalisation. The supermarkets would lead to widespread change in our shopping habits and many of the smaller shops across the village would end up closing over the next 20 years.

Before decimalisation money was stated in pounds, shillings, and pence, 12 pence(d) was a shilling(s) and 20 shillings(£) was a pound. On 15 February 1971, the UK decimalised, replacing the shilling and penny with a 100 new pennies, £1 12s 6d became £1.62½. The word “new” was omitted from coins after 1981. In 1965 a can of beans was 9d, that’s 4p in today’s money, adjusted for inflation that’s 48p today! The pound comes from Anglo-Saxon England and was equal to 240 silver pennies which is equivalent to one pound in weight of silver, this evolved into the modern British currency.

Map of Eye from the late 1890's show a number of Black Smiths along the high street
Map of Eye from the late 1890’s show a number of Black Smiths along the high street

Current shops and businesses going from west to east from Peterborough Road, along the high street to Thorney Road in Eye you have

  • Edgerly Park Car Sales
  • Riva Restaurant
  • Eye Dental Care
  • Roberts Hair Dressers
  • The Oasis
  • Weldons Fisheries
  • RD Car Centre
  • Style Divine
  • The Blue Boar
  • Eye Pizza and Kebab House
  • Co-Op
  • Pearl City
  • Post Office
  • Shapers
  • Eye Village Stores
  • Boots
  • Webbs Yamaha Centre
  • The Village Bakery
  • Dalton Seeds
  • Pioneer Caravans

Businesses are constantly changing as our expectations and needs change. In the 1900’s the black smiths, pubs and grocery shops dominated the village high street. Today its dominated by takeaways, hairdressers and car sales. Times have changed and Eye has within a fifteen minutes drive, a variety of shops and supermarkets selling everything they could possibly need every day of the week.

The last decade has seen also seen the advent of the internet. Many of the businesses have grasped this opportunity, both Knighton Butchers and Riva have websites and popular twitter feeds. Village businesses such as Victoria Sponge House which may have required a shop 20 years ago, nowadays use the web as their shop window.

Older residents are not necessarily convinced that the changes have been for the better – they remember the convenience of a shop just around the corner. With the rise of supermarket shopping (where we now buy 97% of our food) and increasing car usage most of the smaller grocery shops were forced out of business. With the planned supermarket at the nearby Garden Park, there could be challenging times ahead for the remaining villages independent retailers.

R. Baxter and Sons Traction Engine
R. Baxter and Sons Traction Engine

Links
Local Works: http://www.localworks.org
Join me in the 1900’s: http://www.1900s.org.uk/1900s-shopping.htm

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